Spotted: hilarious warring beer billboards somewhere in NYC (we think it's by the parking lot on Bond Street). We can only assume that Newcastle thought long and hard, plotting a retaliation to Stella's "It's a chalice, not a glass," campaign that they seemingly took personally. "Who uses the word 'chalice'?" they ask. Indeed, who does? But at the same time, who counter-attacks so directly? And what would our ad guys think of this type of behavior? While we're not looking to get in the middle of this war of the hops, we'd gladly taste test. In the meantime, you tell us: Who's in the right here?
Photo: Via Newcastle