Chapped lips have a tendency to creep up on us when we least expect it. We're just going about our day, minding our own business, and all of a sudden, BAM! Lips are burning and painful, wetting them is impulsive, and it looks like we've just drank a ton of red Gatorade. Plain old chapstick isn't going to cut it for this kind of chapped catastrophe. We literally go primal in our stop-at-nothing hunt for a soothing balm.
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