More of a local caff than a Nando's regular? Prefer the "mom and pop" scene to massive chains? Proud to wave the locavore flag? Good.
With all due respect to globalism and our dear friends on Regent Street, sometimes you just want to spend your money on things that are a bit more special. Maybe it's jewelry or crockery from a local artisan. Perhaps it's a promising young artist who excites you more than the "Keep Calm and Carry On" prints ever will. Could be it's a limited-edition item with a fascinating story and some good ol' U.K. heritage.
That's what this gift guide is all about. If you're inclined to support British shops and independent brands, these made-in-the-U.K. presents should be at the top of your list. It's about thinking big while shopping small. It's about recognising the incredible talent right here. It's about gifting your loved ones with little gems they never knew existed.
Surely that's more tempting than another trip to Oxford Circus, right?