Please upgrade your browser for the best Refinery29 experience. Read more.

Local Inspiration: The Easiest Bridesmaid-Dress Shopping EVER

  1. Begin Slideshow
    1

    551

    SHARES

    2 comments
    See All Slides

    What's harder than finding THE dress for yourself? Finding the perfect getups for your bridesmaids. Between their different tastes (and sizes), your fairy-tale ending might seem light-years away. To the rescue: Brideside, a new online shopping resource for bridal parties that is guaranteed to end any dress drama that may ensue.

    Cofounders, Sonali Lamba and Nicole Staple, met at Northwestern's Kellogg School of Management, where the concept for Brideside was born and their interest of the wedding biz and major love of fashion was shared. When deciding where to build Brideside, they opted for Chicago over San Fran and New York City, as they felt the city had a great sense of loyalty and support — and we couldn't agree more.

    Here's how their savvy, sartorial site works: Simply log in to Brideside.me and start perusing over 120 gorgeous designer frocks — many of which are Brideside exclusives — in over 100 different color palettes. If you have something specific in mind, you can search by style, fabric, or length. Once you see something you like, drop it into your "closet" so you can share your picks with your maids. Next, dresses will be shipped out for bridesmaids to try on at-home. A heck of a lot easier than trying to wrangle everyone to meet at the bridal boutique, no? Once the final decision is made, purchases can be made directly through the Brideside website.

    And in case you're in need of a little inspiration beyond that stack of bridal mags you've been collecting, the site also boasts super-cool interviews with its designers, as well as galleries of snaps from real weddings where Brideside dresses are seen on gals of all shapes and sizes. And speaking of achieving the perfect fit, there's also a sizing guide from Clothes Horse, a leading online sizing recommendation engine.

    To get you started, Lamba and Staple pulled a few of their favorite dresses they are loving now. So, click through and may everyone in your bridal party be happily ever after.

    Photo: Courtesy of Brideside

    Begin Slideshow

MORE SLIDESHOWS

Entertaining

How To Throw An Outdoor Soiree On The Cheap

Like most inhabitants of New York City, you’ve probably been brainstorming ways to get the heck out of your apartment in exchange for a little outdoor time since roughly April. But, hosting an entire al fresco fete isn’t easy. For help, we linked up with editor and NYC-native Laura Neilson, who's practically an expert read

New York

11 NYC Bars Perfect For Summer Fridays

The Summer Friday is a New York institution littered in mythos. Last year, The Wire reported on “The Fading Art of The Summer Friday,” while Inc. recently covered the inverse, with the story, “Why Summer Fridays Are Good For Business.” But, if you're one of the lucky ones who can truly enjoy a shortened work read