Stepping into your local H&M, it's hard to know where to begin. Do you start at the basics and the denim? Or the "trend" pieces and Conscious collection? Or maybe, you've scoped out a certain blouse you've seen everywhere
and are ready to run in, grab, and go. Either way, the stop-and-quickly-shop never seems to go according to plan — and next thing we know, we're carrying a pile of clothes we didn't realize we needed.
That's why, when it comes to our favorite fast-fashion retailers, walking in with a strategy is key
. So we're breaking down what's hot at H&M right this minute — these items just
appeared on its site — so you can get the goods you want without a major headache. If you're in need of a mid-week pick-me-up, or have been meaning to scan through the new-arrivals section of H&M but just haven't found the time, we've compiled 20 brand-new
items from the retailer worth scooping up ASAP.
Market by Rachel Besser