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All Your Weekend Style Questions, Solved

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    Weekend dressing should be as easy as throwing on jeans and a T-shirt — so why does the prospect of bottomless brunch or a low-key date night throw us into a sartorial tailspin? It's when all bets are off — no dress code, endless outfit options, and a million places to go — that it takes a true weekend-style warrior to know exactly what to wear and how to transition it through the day. Someone like Saada Ahmed, a Kenya transplant who runs New York City's hottest monthly brunch-club-cum-dance-party, Everyday People Brunch, and, not to our surprise, has mastered her Saturday-to-Sunday look.

    We asked Ahmed to answer all our burning weekend-style questions, from how to look fresh after a 20-minute disco nap to her favorite boutique for unique, off-duty fashion finds. Ahead, we tag along to Ahmed's weekend haunts in Brooklyn and take notes on her Coach-accessorized outfits while we're at it. From where to go to what to wear, consider all your off-the-clock dilemmas solved.

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  2. Marietta. Photographed by Shanita Sims.

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    Let's start with brunch — a beloved weekend activity and something you've also made into a career. What inspired you to start your own brunch club, Everyday People Brunch?
    "I was born in Kenya and raised in Atlanta, and eating and dancing are important in both cultures. When I came back to New York after traveling in Africa in 2012, I wanted to create a place that combined those two things — like a cross between Soul Train and a high-school dance. So, I reached out to DJs and different venues, found a place in the Lower East Side, and we've been hosting it there ever since."

    Considering your roots in such a strong food culture, what does your dream brunch menu look like?
    "I love Southern-style foods. At Everyday People Brunch we serve shrimp and grits, chicken and biscuits, things like that. If I'm having brunch with friends in my neighborhood, I'll go to Marietta. Its grits and the brussels sprouts are delicious."

  3. Marietta. Photographed by Shanita Sims.

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    How do you make sure your look is flexible when you don't know where the day (or night, if you end up at a five-hour feast) will take you?
    "I'll top off my look with a nice blazer or jacket that I can take off during brunch, and I'll keep nicer shoes in a bag. I'll also pull my hair back and add a colorful lip — which is why I always carry lipstick with me!"

  4. Sincerely, Tommy. Photographed by Shanita Sims.

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    Another weekend favorite is boutique hopping — what's your go-to spot for good fashion finds and inspiration?
    "When I am in a rut, I like to go to Sincerely, Tommy in my neighborhood. It's a clothing boutique and coffee shop, and it carries harder-to-find brands as well as its own label that's very cool. The owner has such great taste. I want everything there!"

  5. Sincerely, Tommy. Photographed by Shanita Sims.

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    How have you stepped up your weekend style since discovering the store?
    "I live in white T-shirts and boyfriend jeans, but I've definitely been inspired to try more adventurous items — different shapes and textures, like a leather mini, or a fuzzy jacket, or a black bag with some fringe. They're all basics, which is what I like, but have a unique element to them."

  6. Sincerely, Tommy. Photographed by Shanita Sims.

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    The ultimate weekend shoe is the sneaker. Do you have any rules for when it's not okay to wear sneakers?
    "It's always okay in my book, unless the invite explicitly says formal wear. Plus, they make the best dancing shoes!"