Foundation in all shades, lipsticks for loud mouths, and no rule that can't be broken: The beauty revolution is here — and everyone is invited.
EYE
CATEGORIES
1
Eyeshadow
2
Campaigns
3
Youth
4
Foundation
5
Dry Shampoo
6
Eyeliner
7
Reader’s Choice
8
Cleanser
9
$20 Makeup
10
Moisturizer
11
Concealer
12
Highlighter
13
$20 Skin
14
Hair Products
15
Acne Care
16
Mascara
17
Curls
18
Sunscreen
19
Eye Cream
20
$20 Hair
21
Lipstick
22
Face Mask
23
Fragrance
24
Treatment
25
Top Innovator
01 Eyeshadow
01
Eyeshadow You Don’t Need An Art Degree To Apply
So foolproof, you’ll never risk looking like a full-on Monet.
5 FINALISTS
02 Campaigns
02
The Beauty Campaigns That Got It Right
Inclusivity, equality, and lipstick for all.
5 WINNERS
ADVERTISEMENT
06 Eyeliner
06
Everything-Proof Eyeliner That Can Go All Night
Your inhibitions might go missing, but your cat eye won’t.
5 FINALISTS
07 Reader’s Choice
07
Readers’ Choice: The Best New Under-$25 Beauty Buy
Brand-new, buzzworthy, and cheaper than a checked bag.
5 FINALISTS
11 Concealer
11
No-B.S. Concealer For Hiding A Multitude Of Sins
We all have our vices: pride, greed, lust, envy, staying out until the sun comes up...
5 FINALISTS
11
No-B.S. Concealer For Hiding A Multitude Of Sins
We all have our vices: pride, greed, lust, envy, staying out until the sun comes up...
5 FINALISTS
12 Highlighter
12
Highlighter You Could See From An Exoplanet
NASA discovered seven new Earth-sized planets; we discovered the best highlighter around.
5 FINALISTS
ADVERTISEMENT
16 Mascara
16
The One-Coat Wonder
For lashes we’re “Truly, Madly, Deeply” in love with.
5 FINALISTS
17 Curls
17
Who Run The World? Curls
When you’re type A about your 2B (or 4C or 3A) curls.
5 FINALISTS
17
Who Run The World? Curls
When you’re type A about your 2B (or 4C or 3A) curls.
5 FINALISTS
21 Lipstick
21
Lipstick That Lasts Longer Than A Bachelor Engagement
It’ll even hold up in the Fantasy Suite.
5 FINALISTS
22 Face Mask
22
The Face Mask We Spend Every Sunday Wearing
Now that’s what you call a Funday.
5 FINALISTS
Thank YOU FOR VOTING!
Hey, you! Thanks for voting. Your voice matters.
SHARE YOUR CHOICE: