Balmain's Facebook Page Goes All The Way Back To 1945

Though we can hardly imagine a time before it, Facebook's history only goes back to 2004. But with the new timeline feature, you can extend your history way back to the day of your birth… and in the case for Balmain, that's December 1945, the day that Pierre Balmain founded the House of Balmain, and first started serving frou-frou clients like The Duchess of Windsor. Since then, the brand's lurched a few different directions, the latest with fresh-faced and insanely talented Olivier Rousteing taking the helm, and turning out one of our favorite fall collections of the past season.
Their new Facebook is a pretty great example of how luxury brands can use social media (their new Twitter account only has one tweet so far that links to the Facebook page), and contains a whole slew of historic content that gives Balmain depth and dimension. For instance, did you know Oscar de la Renta was the creative director in 1992? Or that Pierre Balmain was nominated for a Tony Award? Check out their Facebook page here, make sure you watch the adorable video of Olivier introducing their new initiatives.
Photo: Via Balmain

More from Politics

Election Day lasts just one day — a 24-hour culmination of the seemingly never-ending campaign season. But we’ll spend the next two, four, six years ...
Less than 12 hours after being criticized for calling out a former Miss Universe about her weight, Donald Trump is doubling down on his body-shaming ...
Imagine if Donald Trump had accused Hillary Clinton of fighting ISIS her "whole life"? Or if Clinton had coined the term "Trumped Up, Trickle Down" on ...
If the chaotic party politics of the 2016 election have left you feeling completely birdbrained, this video is for you. The Founding Fathers (presented ...
"Wrong." "That makes me smart." "Why Not?" "Ugh." No, those aren't snippets of a conversation with a cranky 5-year-old. They're just a few of the ...
1. ICYMI: Charlotte lifted its curfew after days of protests following the shooting of Keith Lamont Scott. Scott, 43, was shot and killed last Tuesday...
When Donald Trump attacked her suitabilty for office during Monday's debate, Hillary Clinton was ready with the comeback of the evening. Towards...
People are already having feelings about the presidential debate — and no one’s even had time to finish their wine yet. Twitter was gearing up for the ...
Between Two Ferns With Zach Galifianakis: Hillary Clinton from Funny Or Die Update: Hillary Clinton's appearance on Between Two Ferns may have smashed ...
We're just hours away from the first presidential debate of the 2016 election. The 90-minute showdown between Hillary Clinton and Donald Trump is ...
We share the 12 questions we want to hear moderator Lester Holt ask Clinton and Trump tonight
Step aside, old-school political merch. We're way past bumper stickers and buttons. With the election just months away, people across the country are ...
1. Here At Home: Police arrested a suspect in connection with a shooting at a Washington state mall that left five people dead. The shooting took place...
We want to get something out the way. This is not "the most 2016 image ever." The most 2016 image ever is, like, Donald Trump being scared by a bird. But...