Meet The Man Behind Four Barrel In This Rad "American Hipster" Video

Sure, our fine city is rife with local coffee wars. But one would be hard pressed to find a cooler mug than the ones served up at the Mission's gorgeous Four Barrel java spot (except, of course, at the other locales that dish the cult-followed coffee: F.S.C. Barber, Reveille Coffee Co., etc.).
Rarely, however, do we get an up-close-and-personal look at the man behind the beans, founder Jeremy Tooker. So, we're of course extra fascinated by the latest episode of "American Hipster," which focuses on Tooker and his local empire of cool.
Watch the clip to find out more about how Tooker is trying to change perceptions of high-end coffee shops (starting with the "snotty barista" phenomenon), peep some heart-warming shots of him hanging with his family, and hear about the plans for his soon-to-open "less intentionally cool" cafe and bakery project on Divisadero and Grove.
Love this video as much as we do? Be sure to check out the rest of the S.F.-centric "American Hipster" episodes here.
Video: Courtesy of American Hipster

More from San Francisco

The tech industry is growing at a head-snapping pace, with a pool of talent that includes some of the world’s brightest innovators, movers, and shakers. ...
In a dream world, we would all roll out of bed with perfectly imperfect hair. You know, like the stuff you see in rom-coms and on Kate Moss. But, let’s be ...
We don’t know about you, but we’re not sure we can handle another "S.F. is the most expensive city in the world" headline. We get it — San Francisco is an ...
We've all had that moment where we're about to utter the name of one of the city's hottest restaurant…then come to realize we don't know exactly how on ...
Update: Last year San Francisco publisher The Bold Italic unofficially won April Fools' Day with the most over-the-top, NSFW office prank we've ever ...
In the window of a gallery in San Francisco’s Mission district, Mirabelle Jones paced the enclosed space in nothing but nude underwear. Razor blades ...
San Francisco: It’s a city as much defined by its coffee culture as it is by its tech scene. Around here, if you’re going out to get coffee, you’re likely ...
I get a text message alerting me that my marijuana delivery will be at my apartment in four minutes. "You can track your driver by clicking this link," ...
If there’s one acronym that comes to mind when you think of San Francisco’s Folsom Street Fair, it would have to be "NSFW." This past Sunday, the annual ...
When it comes to delivery services in San Francisco, food isn't the only commodity that you can order straight to your front door. From groceries to ...
While San Francisco may be home to a copious amount of high-rises and skyscrapers, this city isn't just an urban jungle. Sitting right next to the Pacific ...
Benedetta Amadi lives with her husband and their dogs, Marlo and Giuno, in a beautiful and cozy San Francisco two-bedroom. Hailing from Genoa, Italy, Amadi...
When it comes to tying the knot, adding your own quirky personal touches transforms your special day into something truly memorable. And after seeing ...
Anyone familiar with San Francisco’s notoriously foggy and chilly weather is sure to have a soft spot for this time of year in the city, as we soak up the ...