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You might say that old is the new “new.” Sure, there are plenty of hot-off-the-presses beauty products launched every year. But for true insiders, it’s the cult favorites of decades past that win over hearts (and skin, and lips, and, yes, even elbows). And we’re not just talking about the stuff your mother used. We’re referring to the classics smoothed, slicked, and spritzed on by your grandmother. Your great-grandmother. And, in some cases, even your great-great-grandmother. (Let that sink in for a minute.) Consider these nine gems some of the greatest OGs of the beauty world.