L.A.'s 30 Under 30: The City's Rising Stars
The Fashion Tech Strategist: Alisa Gould-Simon
Typically, if someone were to assign the title “poser” to one of our nominees, we might have to enact a polite smackdown. But this archaic term will be forever frozen in the pre-Pose.com days, before the start-up took the styling world by storm. The VP of Creative & Partnerships, Alisa-Gould Simon is largely responsible for the app’s dope daily dose of eye candy from tastemakers like Rachel Zoe, Coco Rocha, and thousands of others that we digest in line at the bank, before bed, or maybe even slacking off at work (shh!). The former freelance journalist traded in her writer’s pj’s for many-hat-wearing days dotted with the challenges of “finding scalable, quick solutions as opposed to having endless money or time to throw at different problems or opportunities,” she says. “Being agile and adaptive is essential. I’ve also learned to overcome a lack of technological training by asking lots of questions and not letting ignorance be a block.”
The digital destination would obviously be dead in its tracks without this big-gun’s garb matching her quick wit. Gould-Simon counts Phoebe Philo, Isabel Marant, and Jean Cocteau amongst her sartorial saviors, and, naturally, she tends to find at least one product she’d like to buy each time she hits up her app (dangerous, right?). But as much as the glamour girl loves a good splurge, we have to applaud her recent decision to have her shoe collection revamped by Pasquale, our town’s cobbling king. With this practicality, loads of unbridled energy, and the mantra “to be increasingly open-minded and continue seeking out new experiences” — this enterprising chick has her “pose” down pat.
—Brenna Egan
Hair by Jacquie Fetch, makeup by Mayera Abeita and Ali Magee.
in NYC