MAC Just Dropped 24 New Lipsticks Unlike Anything You've Seen Before

Photo: Courtesy of MAC.
It’s the excuse we hear all the time for why makeup brands seem to dupe each other left and right: There are only so many colors, correct? Not if you’re Maureen Seaberg, a writer on sensory experience and a tetrachromat, which means she has the genetic ability to see up to 100 million shades that the rest of us can’t.

MAC recently tapped Seaberg's superhuman expertise for a brand-new, 24-piece lipstick collection unlike anything you've ever seen. Liptensity Lipsticks, which launches this month, features shades she helped identify — including many you won't immediately find among other makeup brands.

And you'll love the resulting colors. The fresh shades run the gamut: Ambrosia is the most saturated plum-pink we’ve seen. Blue Beat, a deep bluish-gray, brings to mind stormy waters. Habanero makes the real thing pale in comparison. And there are more variations of brown than we can count — and certainly at least one that will flatter your skin tone. We’ll stop there — because every single color is vibrant beyond belief (and frankly, not easy to pin down).

Click ahead to see the 24 colors in all their glory. Then, mark your calendars for September 20 and 21, when they’re available online and in-store, respectively.

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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Medium Rare, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Gumball, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Galaxy Grey, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Mulling Spices, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Fireworks, $21, available September 20 at MAC.
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MAC Liptensity Lipstick in Marsala, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Cordovan, $21, available September 20 at MAC.
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MAC Liptensity Lipstick in Driftwood, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Hellebore, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Life’s Blood, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Blue Beat, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Habanero, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Toast and Butter, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Eros, $21, available September 20 at MAC.
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MAC Liptensity Lipstick in Doe, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Claretcast, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Postmodern, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Lobster, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Dionysus, $21, available September 20 at MAC.
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MAC Liptensity Lipstick in Burnt Violet, $21, available September 20 at MAC.
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MAC Liptensity Lipstick in Smoked Almond, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Stallion, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Ambrosia, $21, available September 20 at MAC.
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Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Double Fudge, $21, available September 20 at MAC.
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