The Instagram Feature You've Been Waiting For Is Finally Here

Photo: Courtesy of Instagram.
Every time Instagram introduces a new feature — Stories, longer videos, Boomerang — it's exciting, but also seems to miss the point. Why introduce a brand-new platform, like the Snapchat-like Stories, without first addressing some of the tools that users really want?

Now, at last, Instagram has done just that. Today, the app launched Zoom. All you have to do is pinch your fingers on an image or video to see part of a photo or video close-up. This means that if you want to see the beading on an influencer's dress, or get a more detailed look at rainbow-colored frosting, you can.

Of course, for anyone posting content, this also means that your photos will face increased scrutiny. It's only a matter of time before a celebrity posts a picture with something unfortunate lurking in the corner. Knowing how the internet loves to capitalize on the smallest of oddities and errors, it will be interesting to see what happens as Zoom rolls out — er, in?

iOS users will have access to the app update starting today, and it will be coming to Android devices in the next few weeks. Check out the video below for an up-close look at the new tool.

A video posted by Instagram (@instagram) on

Advertisement

More from Tech

Remember when dorm drama just meant your roommate eating the last of your Oreos without asking, or talking on the phone too loudly while you were trying ...
Chrissy Teigen, the model turned TV host turned cookbook author, has amassed Twitter, Instagram, and Snapchat followings in the millions. The secret to ...
A Google search for "mooning" pulls up expected results: some news articles about protestors pulling down their pants, and the formal dictionary definition...
GENERATION STARTUP presents Women In Tech, an episode of an exclusive web series with footage left on the cutting room floor. The feature documentary ...
Pokémon Go was this year's biggest app sensation. Within 24 hours of its launch, the game became a mega hit and has since seen users walking billions of ...
For the second time this month, earthlings of the Western Hemisphere will experience a special event involving our moon. Earlier this month, we got our ...
If you want to look up information about your favorite celebrities, your first instinct is probably to google them. But depending on who you're curious ...
(Paid Content) Refinery29 is now on Versy, a messaging and content-sharing app made for busy people like us
Complaining today is much easier than it used to be. Lost luggage, bad service, extra charges, broken products — you used to have to put a letter in the ...
It's Google's 18th birthday which means it can finally see all the porn it serves up
Tonight marks the first of three presidential debates between candidates Hillary Clinton and Donald Trump. Because of the debate's close proximity to New...
The American Civil Liberties Union (ACLU) developed a phone app that will assist you in recording and reporting police conduct. The app, Mobile Justice, ...
If you aren't registered to vote, don't panic. As a matter of fact, thanks to Snapchat, you can now do it in just one minute, reports Time. The social-...
You may start to notice your Uber drivers snapping a lot of selfies, but it doesn't necessarily mean that you're riding with an Instagram addict. Your ...