That "Controversial" Gigi & Karlie Versace Ad Is Now A Commerical

Another Versace event, another Gigi Hadid appearance. And while the 21-year-old model wasn't physically present at the house's spring 2017 men's show in Milan on Saturday, her face was emblazoned across a video screen.

In a short film by Bruce Weber titled "Chicago Is My Beat," Hadid and fellow model Karlie Kloss, among others, are seen in various parts of the city, surrounded by (and embracing) the local dance, music, and art scenes. The video, an extension of the brand's "controversial" campaign that sparked debate just a few months ago over its use of an interracial couple, gives further insight into what Versace called its "take on the modern family." Consider this a behind-the-scenes look at the advertorial (with some appearances from some very adorable children).

Set to music by opera singer Keith Milkie, the piece is wonderfully visual. It sheds light on some of the young talent of the city while also showcasing some very Versace items; just look at those Medusa-clad items at 1:19. #Goals. It's very Donatella, but also very Bruce Weber — and that's exactly what we're loving about it. Below, you'll see exactly what we're talking about.

More from Designers

There are currently plenty of brands touting custom embroidered or printed garb. But for Dresshirt, the personalization factor has been part of the ...
Though it's hard to imagine a time when more people read magazines than read articles on their phones, bloggers were still making pennies off banner ads (...
Carlton Banks, your moment as a fashion icon has come. On Wednesday, Miuccia Prada showed a collection that, at first glance, might not immediately remind ...
Sewing, cutting, draping, steaming — though you might not know how to do these things yourself, you’d recognize most of the processes of creating an ...
While other luxury heritage brands are sticking to what they know (meaning the dated, one-season-out showing), Burberry is keeping up with the times — and ...
Since taking the helm at Gucci at the beginning of 2015, designer Alessandro Michele has singlehandedly transformed the fashion industry. He (like ...
You don't have to raise your hand if you're among the people who choose to take a break from Instagram during Fashion Week; we know you're out there, and ...
(Paid Content) Last week, Thakoon left convention behind when he presented his new collection at a scenic waterfront setting in Brooklyn, perfectly timed ...
Last February, we were treated to a crayon-colored, upbeat disco for Ashish's, fall 2016 presentation. This season, however, Ashish Gupta took a more ...
I have been working in the fashion industry for just over eight years now, but I’ve spent the majority of my life being big. Even in my wildest fashion ...
J.W. Anderson's intimate show for spring/summer 2017 wasn't one for claustrophobes. The front (and only) row in a tightly-packed, vibrant green corridor ...
It's almost a running joke in fashion that the most universally disliked shoes can (and do) make unexpected, sweeping comebacks. Case in point: The Ugg x...
After the models stormed the catwalk, '80s super style, for the finale of the Topshop Unique show, editors, buyers, and A-listers shuffled toward the door...
In a Fashion Month with many established brands attempting to revive their houses via designer switch-ups and step-downs (and some labels just opting out ...