Ben & Jerry's New Flavor Will Empower Your Tastebuds

Photo: Courtesy of Ben & Jerry's.
What’s the best way to spark a conversation about important issues? Ben & Jerry's has the answer. Serve up a delicious scoop of ice cream for a cause. The iconic frozen dessert brand just launched its newest flavor called Empower Mint along with a “Democracy is in Your Hands” campaign.
With the big election coming up, there’s no better time to engage with vital topics while enjoying a scoop of Empower Mint. So what’s this new flavor like? Well, we tried it, and we’re happy to report it’s sure to inspire your taste buds. Picture this: creamy peppermint ice cream with rich, fudge-y swirls and chunks of fudge brownies. Sounds like the perfect way to get empowered. You can get your hands on it by the pint or at Scoop Shop locations nationwide.
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According to the company, the goal with both the campaign and the new flavor is to “raise awareness about the divide between two historically and intrinsically connected issues: the movement to expand voter access and voting rights, and the movement to get rid of big money out of the political process.” Ben & Jerry's adds that democracy only works when it works for everyone. Visit its website to learn more about the new initiative.
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