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“I don’t care if you like it or don’t," makeup artist François Nars told a group of beauty editors backstage during Marc Jacobs' fall 2016 show. "Hopefully you like it, but if you don’t, that’s okay.” It's not necessarily the kind of welcome beauty editors are used to receiving, but once you take a look at the IDGAF makeup creations, the declaration will start to click.
There were six different looks total, with each model looking like she had stepped out of an underground New York City club (circa 1970s or 1980s). The mostly dark, intentionally smudged eye makeup was created using a combination of creamy black eyeshadow, liner, lip pencils, and black powder — all by NARS, of course. "It’s not a perfect smoky eye; it’s dramatic and goes down quite a lot underneath," says Nars. "You want the girl to look like those creatures that are very strange and mysterious. It almost looks like a couture show…very extreme."
The girls' eyebrows were bleached to allow the makeup to stand out more, Nars explains. "Eyebrows make you look normal. If you shave or get rid of them, right away the face becomes more strange," he says. "This gives us a better canvas to work with because everything is almost erased, so you just re-create any shape you want with eyes."