Video: Go Inside One Of South-Central L.A.'s Most Popular Beauty Salons


In South-Central L.A., the local beauty shop does more than hair — it acts as a community center, where locals hang out for hours. Which is exactly what i-D shows in the first episode of its latest project, Real American Beauty, a series that will go inside vastly different beauty shops all over the country. Of course, the goal of the series is so much more than that.

"So often, we get presented with a fabricated, imagined, and often unrealistic image of beauty that is so far removed from reality," Ravi Amaratunga, i-D's global group director of film and video, told us. "We're showing a spread of what real all-American beauty is."

For the stop in L.A., it includes Mr @ Ms, a South Central mainstay. "We located loads of places [when we were looking for the right subjects], but Mr @ Ms just had a community vibe like no other," Amaratunga said. "Liza, our director, really found a connection there." From Cuban-American boxers in Miami to East Coast prom queens, docu filmmaker Liza Mandelup will span the many versions of beauty in the U.S.

Up next? "You'll have to wait and see, but get your prom tiara ready," Amaratunga told us. Click play above, then surf over to i-D to subscribe for the rest of the videos.
Advertisement

More from Los Angeles

This story was originally published on April 14, 2015. Ladies with slightly messy waves are everywhere you turn in this city. It makes sense; it's a ...
Autumn may not be in the air quite yet in Los Angeles, but our stacked roster of in-demand red carpet makeup artists is already thinking about fall beauty...
Seeing as L.A. has no shortage of quality shopping, it should come as no surprise that the thrift scene is equally on-point. To make your life a little ...
Ashley Greene spends a whole lot of time on the road. But, after weeks-long stretches of living out of a suitcase and squeezing in visits to the "must...
Los Angeles is a city of many landmarks: the Hollywood sign, LACMA’s Insta-worthy light-post installation, Santa Monica Pier, and of course, the ...
Fun fact: Today is Bastille Day, France’s national holiday that celebrates the start of the French Revolution in 1789. And while it’s been a hot minute ...
Never before has the gap between drugstore and prestige products been so small. Which, to anyone on a budget, is some really good news. In fact, many ...
In Los Angeles, the only thing harder than scoring a table at just-opened Jon & Vinny's Pizza on Fairfax is getting on the books with tattoo artist ...
Are you afraid of heights? If so, downtown Los Angeles' newest tourist attraction will definitely make your heart beat faster. L.A.'s U.S. Bank ...
There's simply nothing better than a lazy weekend afternoon with pals, clinking mimosas, noshing on all the bacon and eggs you can get your hands on, and ...
In most areas of life, it’s mother who knows best. But, when it comes to the topic of skin, we'd have to say it’s Hollywood’s top aestheticians who have ...
This story was originally published September 1, 2015. Camille Eddera is a jeweler by trade and an aesthete at heart, a combination that proved useful ...
If you have ever seen flipbooks full of color, you know Pantone. Pantone unveiled its 2016 Color of the Year — Serenity and Rose Quartz, the first time ...
If you’ve ever wanted to own a house worthie of Cookie, now’s your chance. Empire star Taraji P. Henson is listing her Hollywood Hills mansion for a cool $...