What Beauty "Looks" Like To Blind Women


If you weren't able to see your reflection in the mirror, would you have opinions on your own appearance? Or, have days when you feel more or less attractive than others? These questions are what Dove aims to address in its latest global campaign, "Choose Beautiful." The brand asked three Swedish women who have lost their sight to offer their views on beauty, and it's pretty inspiring.

So, when do they feel their prettiest? For one woman, it's when she feels like life is fun, for another it's when she's in love, and for the third it's when she feels energetic and strong. Everyone's idea of beauty is different, but for each of them it's much more than what you might see staring back at you every day — it's a feeling. It's how they carry themselves from day to day. It's how they treat others.

Watch the video above to hear what these three ladies had to say, and prepare to see beauty in a new light. 
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