Here's the problem with Serial: On the one hand, murder! On the other hand, murder. It really makes you take a long, hard look in the mirror when the stuff we're soaking in as pure entertainment is recast in the harsh light of real life, and that's why Sarah Koenig's radio series for WBEZ Chicago — focusing on the murder of a young girl and the man who's spent over a decade in prison for the crime, in case you literally reside on another planet — has been so complicated for many people (including yours truly).
Anyway, Best Buy (the fourth most likely suspect after Adnan himself, Jay, and Mail Kimp) decided to get in on the fun today on Twitter, to mixed results:
When big brands with a generally stiff corporate voice try to get whacky and meme-y, it tends to cause second-hand embarrassment at the very least, and sometimes even full-on rage. In this case, it's a bit of both, with the occasional chuckle thrown in. Some people were appalled:
Some people rolled their eyes:
And others just sat there speechless, not sure what to feel. The brand has since deleted the offending tweet, and issued this one in its stead: "We deeply apologize for our earlier tweet about Serial. It lacked good judgment and doesn’t reflect the values of our company. We are sorry." All in all, it's not as bad as the Patriots' extremely unfortunate auto-Tweet accident, but it's not great, either.