The day is almost upon us. The wait felt long, but the line is sure to be longer. We’re talking about tomorrow’s highly anticipated launch of Alexander Wang x H&M and the store’s book release of The First 10 Years. And, to celebrate a decade of H&M teamups, STYLIGHT created a must-see infographic highlighting every H&M designer collab, from Karl Lagerfeld to Wang.
The Swedish retailer is one of the first to foray into designer collaborations, and it's to thank for high fashion becoming far more attainable. But, mass accessibility isn’t something that appeals to every designer. Take Lanvin’s Alber Elbaz, for example, who once claimed to not be interested in collaborations of any kind, but lucky for us, he changed his mind.
Whether it's promoting partnerships through model-filled campaigns, runway shows, or celebrities sporting the goods themselves, H&M is the master of hype. Click ahead to revisit the stats, facts, and some of our favorite H&M videos from collections past.