Typically the thought of wearable tech conjures images of brightly colored clunky wristbands that aren’t exactly styled for everyday use, but today’s Apple Watch announcement just changed the game
. There’s no arguing with the functionality of the piece, but what really elevates it are the details that make it lifestyle-appropriate and personalized (a bit of a departure for the brand).
This may be the first iteration to really take design into consideration. With three different collections that come with a plethora of interchangeable options, it's a sign that the one-size-fits-all mantra is a thing of the past. And, the possibilities for fashion-label collaborations are nearly endless. Here’s why we think this unveil is about to rock the fashion world around the clock.