When you spend as much time e-shopping Zara
as we do, you know its signature photography style like your own heartbeat. A makeup-free model strides purposefully across the room in a diagonal line. She is often lank-haired
, rarely smiling
, and always, always
in a white or slate-gray room. At times, she seems preoccupied with her own thoughts, staring blankly
into far corners of the room as her hair falls in front of her eyes. It's a bit like a Chloé ad
, and a lot like having a front row seat at a runway show starring America's Most Disaffected Models.
And, over the past few months, we've noticed lots of our other favorite e-shops following suit with their photography style. Forever 21, once home to fun-lovin' gals
in hot-pink lipstick and club dresses to match, now features moody minimalists
avoiding any semblance of eye contact. Mango, which once proudly featured your standard models-with-half-faces
, now shows them in their full, bored-in-a-photo-studio
glory. Even the Nasty Gals are slowly abandoning their Miley buns for center parts and pouts
, Nasty Gals?).
Dear readers, even we
aren't immune to the seductive siren song of Zaratography. Ahem, does this photo shoot
remind you of any gritty, urban-jungle themed lookbooks
you've seen lately?
Hit the slides ahead to prove it's not just us — the whole fashion world's gone Zara-fied. But, word to the wise: Zara's already outpacing all of us imitators, with a most shocking twist on its signature style. The brand's actually letting its models smile now
. Always a step ahead.More style scoop:A Fond Farewell To Juicy Couture, And All It Meant To Us7 Old-School Trends That STILL RuleThis Swimsuit Will Give You The World's Weirdest Tan LinesThe 14 Most Stunning Dresses, Ever
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