Brands like Original & Mineral, Tints of Nature, and Madison Reed have taken pains to remove hazardous ingredients in favor of natural options, while still maintaining the efficacy of the dye. Original & Mineral creative director Janelle Chaplin explains that switching out ammonia for naturally occurring alkaline agents is more gentle on the cuticle of the hair, slowing down the color-acceptance process — and, in turn, reducing the "fry factor" post-treatment.
At-home-color companies are also hopping on the healthy-hair bandwagon. San Francisco-based Madison Reed, which operates as a subscription service, offers bespoke boxes boasting dye free of ammonia, parabens, and other harsh agents. Clients see the best results when shifting their shade just slightly: “We could certainly take you from blonde to black, but, because we’re not using the radical chemical ingredients, the outcome is better [when it’s subtler],” says Amy Errett, the brand's cofounder and CEO.
Here's to saving your strands and planet Earth. (Vogue)
Madison Reed Hair Color Box, $29.95, available at Madison Reed.
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