Image: Via Harper's Bazaar.
Jennifer Lopez. Jessica Biel. Heidi Klum. Rosie Huntington-Whiteley. To us, it sounds like the ultimate bevy of glamazon beauties. To a magazine publisher, it can mean disappointing newsstand sales. Go figure!
According to publisher estimates and data from the Alliance for Audited Media, Lopez (Harper's Bazaar and Cosmo) and Biel (Elle) were among the stars appearing on the worst-performing magazine covers of 2013. Other duds? Katy Perry's July Vogue cover, Julianne Moore's October InStyle cover, and Huntington-Whiteley's August issue of Glamour (yes, the one where she's flanked by the One Direction boys).
While Kim Kardashian's covers had mixed success (good for Cosmo; poor for Allure, Marie Claire, and Glamour), both Blake Lively and Lauren Conrad drew strong numbers. Drew Barrymore's September cover for InStyle was also a best-seller, as was the glossy's March triple threat, with Michelle Williams, Rachel Weisz, and Mila Kunis.
Stars like Jennifer Lawrence and Beyoncé also had solid sales, but that doesn't surprise us in the slightest. What does? Well, some of the top-sellers were completely outside the box of new-and-now celebs. People saw success with non-celebrities like the victims of the Cleveland kidnappings. Princess Diana and Audrey Hepburn were Vanity Fair's top-selling cover girls for 2013, beating out both Lawrence and Taylor Swift. As much as love our current darlings, you just can't compete with timeless beauties.(Adweek)