Beyoncé's New Album Smashes iTunes Store Sales Records

beyonembedPhoto: Courtesy Columbia Records.
Beyoncé's Beyoncé continues its soaring trajectory, with little end in sight. Apple announced today that the singer's self-titled album has just shattered iTunes Store records, having sold 828,773 digital downloads in its first three days alone. The 14-track record, along with its accompanying 17 music videos, was released exclusively through iTunes late last week, and people have been losing their minds over it since.
While the album sales are impressive themselves, it's even more amazing how they got that high. As a total surprise to everyone — except, perhaps, for the most devoted Beyoncé fans, who magically prognosticated this very event — it had zero promotional leadup. There has been no lead single, no radio play. Beyoncé didn't even announce the album herself through a tweet or Facebook post. This was purely the result of her potent branding; her fans and the press both independently spread the news of the album's release.
Beyoncé may not be the first surprise album ever, but it's certainly the first by a major pop star to entirely ignore the standard album-release protocol. It certainly paid off. (Apple)

More from Music

The Canadian singer's new video suggests that there's a whole new Weeknd in store
Solange took a page out Beyoncé's book with last week's cryptic social media posts. Now, she's made good on what we maybe-kind-of thought she was promising...
Mariah Carey is basically the definition of a diva. Miley Cyrus, on the other hand, refuses to even walk the red carpet because "people are starving." So...
Alice Tan Ridley's powerful voice is finally getting some time in the spotlight. After years of singing in New York City subway stations to support her ...
Don’t lie. You’ve definitely spent a night in dancing to “Call Me Maybe” while cleaning your room. Or, at least, to Taylor Swift. Nothing has as much power...
Halloween traditions may come and go, but a hauntingly epic playlist lasts forever. Whether you’re going as your favorite Game of Thrones character, ...
There's a time in every young singer's life when a very important decision must be made: to record a country collaboration, or not to record a country ...
Drake just released his short film "Please Forgive Me," and there's something missing. The 23-minute video appeared on Apple Music early Monday morning...
Whether you think he's a rap god or a rapping jackass, you can't deny that Lil Wayne has a way with words. How, exactly, you describe that "way" is ...
You might know Emily Blunt as the actress who is starring in The Girl on the Train and the live-action Mary Poppins movie. But at one point, people had a...
Yesterday, Demi Lovato took the stage at the Global Citizen Festival in New York City with one particular message in mind. Before her performance, she ...
surprise number 1 @mileycyrus @billyidol #iheartfestival A video posted by Ryan Seacrest (@ryanseacrest) on Sep 23, 2016 at 8:24pm PDT Miley Cyrus...
Is anything better than plugging in your headphones, firing up your music app of choice, and jamming out to that brand-new song you're obsessed with? Don...
The Ronettes had it all wrong. The best part of breaking up is not the making up. That rarely happens, and when it does, it often leads to more breaking up...