Yes, we've all been entirely consumed by this site for the past few days, feverishly IM'ing each other all the hilarious things it whips up. But, just as we were about to get over it, things got even better. We discovered we could apply this to our favorite celebrity and brand pages. Oh, the joy! The results are weirdly, comically distilled versions of the person's or publication's tone and point of interest.
What You Need To Know About Using Instagram's New "Favorites" Tool