The brand is the brainchild of former luxury marketeer and “beauty junkie” Yvette Snowden who not only created the formulation for the polishes in under six weeks, she also devised the brand’s logo too. Just goes to show what you can put your mind too when you really want something. The brand is stocked in Cult Beauty, as well as Fenwick, and will be coming to Net-A-Porter next month. We might just have to treat ourselves and our nails to the brand’s bestseller, the flaming red “Poppy” polish; at £14 per pot, it is the perfect way to begin the week. Is it too much to say that it might be priceless? (WWD)
Photo: Via WWD.