Is Romeo Beckham The Cheeky Secret To Selling Luxury Coats?

burberry-romeo
All of you naysayers among us, who were slightly cynical about young Romeo Beckham being the poster boy for Burberry, get ready to eat your words. He’s just upped the brand’s sales figures by a mighty 13% — pretty stellar given our global economic woes.
Advertisement
After being “hand-picked” by Burberry’s lead man, Christopher Bailey, the teeny 10-year old, who pulled some striking poses alongside Cara Delevingne and Edie Campbell in the SS13 campaign, proved to be an advertising asset with Burberry announcing that they’ve had a “standout season.” Whether it was thanks to his mother’s chic reputation, his father’s football following, or his own toothy grin, it looks like little Romeo did good. The luxury British brand stated, “In what remained an uneven trading environment, there was an exceptional consumer response to spring/summer 2013.”
So, if celebrity school kids are the secret to sales success, let’s commence placing bids on who’ll be fronting the campaign next season.... (Daily Mail)
Photo: Courtesy of Burberry
Advertisement

More from Designers

Carlton Banks, your moment as a fashion icon has come. On Wednesday, Miuccia Prada showed a collection that, at first glance, might not immediately remind ...
While other luxury heritage brands are sticking to what they know (meaning the dated, one-season-out showing), Burberry is keeping up with the times — and ...
Since taking the helm at Gucci at the beginning of 2015, designer Alessandro Michele has singlehandedly transformed the fashion industry. He (like ...
Sewing, cutting, draping, steaming — though you might not know how to do these things yourself, you’d recognize most of the processes of creating an ...
You don't have to raise your hand if you're among the people who choose to take a break from Instagram during Fashion Week; we know you're out there, and ...
Last February, we were treated to a crayon-colored, upbeat disco for Ashish's, fall 2016 presentation. This season, however, Ashish Gupta took a more ...
I have been working in the fashion industry for just over eight years now, but I’ve spent the majority of my life being big. Even in my wildest fashion ...
(Paid Content) Last week, Thakoon left convention behind when he presented his new collection at a scenic waterfront setting in Brooklyn, perfectly timed ...
J.W. Anderson's intimate show for spring/summer 2017 wasn't one for claustrophobes. The front (and only) row in a tightly-packed, vibrant green corridor ...
It's almost a running joke in fashion that the most universally disliked shoes can (and do) make unexpected, sweeping comebacks. Case in point: The Ugg x...
After the models stormed the catwalk, '80s super style, for the finale of the Topshop Unique show, editors, buyers, and A-listers shuffled toward the door...
In a Fashion Month with many established brands attempting to revive their houses via designer switch-ups and step-downs (and some labels just opting out ...
To the masses, Michael Kors' best-sellers may be handbags and ballet flats. And that's fine; it's how one builds a billion-dollar fashion empire. But each ...
Athleisure has taken many forms as it's flourished over the past few years. You can wear a sports bra designed by your favorite celebrity, like, say, ...