The design house partnered with Google to create a project that allows users to pucker up to their smartphones, package their sweet love, and send it flying through space to lovers and friends. The kisses begin flying today, and you don't even have to shell out for the service — it's completely free. Burberry's chief creative officer, Christopher Bailey, told WWD that the idea came from an urge to "[give] technology a bit of heart and soul...to unite the Burberry family across the world — by telling a story that makes the digital personal.”
It may not be the real thing, and it doesn't vibrate in certain areas like Fundawear, but it does make for a nice substitute for that annoying :* symbol. Call us cold-hearted, but we never really felt the love from that guy. The pizza symbol, though? That's a different story. (WWD)
Photo: Courtesy of Burberry Kisses.