Nope, You're Not Dreaming: Isabel Marant For H&M Is HAPPENING

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isabel-marant-hm-1If we were to have asked you all yesterday what designer would have been your dream collaboration, chances are, Isabel Marant would have been the winner by a long shot. Well — you must have been praying to the right fashion deities, because H&M just announced this morning that they're hooking up with Ms. Marant for a huge collection to launch this fall.

Says Marant, "I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality."

You've said all the magic words, lady! The collection drops in 250 stores on November 14, and will feature apparel and accessories for women and teens (whatever that means)…as well as her first-ever foray into menswear. Watch the video below if you can stomach all the excitement.



Photo: Courtesy of H&M