The Latest Fad To Hit Target Is No Designer Collab

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dressTarget normally makes headlines in the fashion industry for its mega-hyped designer collaborations. But, this time, the chain is in the news for something it did all on its own. Target — or rather, Target.com — now offers bridal gowns in sizes 2 to 28 in the thoroughly unbelievable price range of $69.99 to $129.99.

That's practically unheard of for wedding fare, which is progressively getting more and more expensive. This is actually an extension of the pre-existing Tevolio collection, which included bridesmaid and flower girl dresses, at a similar price point. Given the glamour-craving Bridezillas of the world, we're not sure how popular this will be, but with the simple designs and amazing prices, we certainly have no objection. (Racked)

Photos: Courtesy of Target.