President of Coty Beauty Renato Semerari said Perry’s unique look will inspire "innovative new scents and allow us to explore new avenues of scent creation." She joins an impressive list of folks represented by Coty, including Jennifer Lopez, Lady Gaga, Madonna, Sarah Jessica Parker, Beyonce, and Kate Moss — but somehow we think her version will be a little, shall we say, more wild.
KP is clearly building a fragrance empire...maybe 20 years from now she'll be known as The Woman With 1,000 Scents instead of The Girl With The Cupcake Bra. Three's a trend, so we're pretty sure we'll be seeing a lot more from her, fragrance-wise, in the future. (WWD)
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