How To Wear Bronzer Like A Pro

Bronzer has been our go-to summer beauty product (actually, make that year-round) since we first discovered Benefit's Hoola back in middle school. We know that too much sun = bad, and SPF = good, but we also know that sometimes, it's nice to have a little sun-kissed glow — or at least look like we have one. Cue bronzer, a.k.a. a tan in a handy little compact. (We’ll admit it: Sometimes it makes us feel so good we’re tricked into thinking it’s all that we need. But under-eye concealer and brow definition are almost always necessary, no matter how bronzed).

As much as we’ve come to love and depend on it, however, the success rate of bronzer use is, uh, varied. You buy a bronzer and somehow end up with an all-orange face. Or worse: Stripes. Go one step further and you've got sparkles everywhere. And the ultimate worst, looking like you've delicately applied some dirt onto your cheeks.

Obviously we want to wear bronzer, but despite our product loyalty, there are (many) times when we still get it wrong. So we dialed Romy Soleimani, makeup artist and beauty director of, who’s been pumping up the glow of pretty much everyone on your “Summertime Sadness” (don’t lie) Pinterest board for years — from Carolyn Murphy and Daria Werbowy to Gisele Bündchen and Keira Knightley.

Finally, a decisive guide to the product we all use, whether or not we actually know how.

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