Fashion definitely runs in the Latner family’s blood: Grandmother (we like to call her “Glam-ma”) to granddaughter, their luxe collection of family heirlooms has withstood the test of time. Launched in 1999 by Momma Lynda — a “bored housewife with a lot of old clothes” — their site Vintage Couture allowed like-minded collectors to buy and swap stones and clothes online. The mother-daughter duo spends their days scouring the archives for their keen, appointment-only clientele, which includes local collectors and celebs including Mary-Kate & Ashley Olsen.
On top of Vintage Couture, Yael is busy blogging it up on her site, Rantings Of A Shopaholic, which curates her not-so-secret love for all things Christopher Kane, Proenza Schouler, and her obsession with Miu Miu bags (click on for further proof!). Her most recent startup, BeTrendMe, was founded with her hubby Dan Kanter, who just so happens to be Justin Bieber’s musical director and guitarist. Momma Lynda's love for vintage treasures trickled down to Yael, who's rocked major labels from the womb. (Yeah, we carried Hermès bags to our best friend’s bat mitzvahs, too.)
In fact, it was Lynda who, back in 2007, tapped Tommy Ton, a little-known street-style star at the time, sent him off to Europe to cover the shows, and gave him the big break he needed. Today, we peek into their private showroom and “permanent collection,” which holds the rarest Chanel goods we’ve ever laid eyes on, and racks upon racks of vintage Pucci, Lanvin, and Courrèges.