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Photo via @hellofashionblog.
You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling like crazy. Watch this space to find out what everyone's buying, sign up for wait lists, and keep tabs on restocks.
Though it may feel like summer is quickly slipping through our fingers, it's not finished yet. With Labor Day on the horizon, you have a legitimate excuse to still be buying bathing suits. And if there's a one-piece you should be considering, it's Summersalt's Sidestroke, which has sold out 25 times over the past year (seriously, it's in that high of demand). Launching just one year ago, this Summersalt has seen record-high sales month after month — and the Sidestroke has been a crowd favorite.
This particular piece runs from sizes 2 to 14 and is designed to stay in place while having fun in the water. Since it's sold out time and time again, Summersalt recently created a waitlist so customers could sign up to be alerted once it’s back in stock. Well, in just three weeks, this suit racked up a waitlist of 4,500; it's since climbed to 7,250 people and counting. Luckily for all thousands of them (and us!), the suit is restocking this weekend, just in time for those end-of-summer festivities. Because summer isn't over until we get at least one more sunny weekend in.
There’s a lot of product out there, some would say too much. No doubt this has left you with an overwhelming set of questions about the latest must-haves. Luckily we’ve got answers. At Refinery29 we are here to help you navigate this epic world of stuff. All of our editorial market is independently selected and curated by the team. But if you buy something we link to on our site Refinery29 may earn commission.
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