The liquid look that personified supes in the late '80s is having a moment once again. Blake Lively graced the June cover of Vogue with watered-down locks and designers like Alexander Wang, Prabal Gurung, and Jason Wu sent models down the runway last season with slicked hair, dewy skin, lacquered lips, and glossy eyeshadow that gave the recent matte-look its walking papers. Now, the ultimate summer wet look is a sexy riff on just-emerged-from-the-pool glamour (think Helmut Newton circa the '70s) or the laid-back surfer-girl vibe. And thankfully, it's ideal for summer's rising temps and hair-averse humidity (don't call us sweaty, we prefer the term "lit from within"). Even if you can't dive into being fully fluid, you can still make a splash by choosing one water-inspired element to project a shimmering, dewy-fresh glow.
Above, from left: Jason Wu fall 2010 runway look via M.A.C. Cosmetics; Bobbi Brown Metallic Long-Wear Cream Eyeshadow in Moonstone, $22, available at Nordstrom; Make Up For Ever Aqua Cream in #3, $22, available at Sephora; Chanel L'Ombre D'Eau in Torrent, $32, available at Bloomingdale's; Alexander Wang fall 2010 runway look via M.A.C. Cosmetics.
Above, from left: Rochas spring 2010 runway look via CoverGirl/Pat McGrath; Smashbox Reflection High Shine Lip Gloss, $19, available at Smashbox; M.A.C. SuperGlass in Gift Wrap, $18, available at Dillards; CoverGirl Shine Blast Lip Gloss in Gleam, $7.99, available at Ultra; Loewe spring 2010 runway look via CoverGirl/Pat McGrath.
Above, from left: NARS Orgasm Illuminator, $29, available at NARS; Rosa Cha spring 2010 backstage makeup look via M.A.C. Cosmetics; Josie Maran Bronzing Argan Oil, $52, available at Sephora; Benefit Bathtina Glimmering Body Balm, $28, available at Benefit Cosmetics; Estée Lauder Bronze Goddess Luminous Body Lotion, $32, available at Bloomingdale's.
Above, from left: Prabal Gurung spring 2010 runway look via Bumble and Bumble; Davines No. 1 Finest Oil Non Oil, $24, available at Davines; Bumble and Bumble Bb.Gel, $24, available at Bumble and bumble; Aveda Control Force Firm Hold Hair Spray, $26, available at Aveda; Chado Ralph Rucci spring 2010 runway look via Bumble and Bumble.