The day has finally come! We're super, super amped to launch R29's latest offspring today— Reserve —our new weekly shopping obsession with exclusive, tailor-made deals just for you. And boy are we starting with a bang! One of our favorite designer BFFs, Steven Alan, is letting us get in on his Americana-chic dress-code staples oozing relaxed luxury, for a lot less. Indeed, the NYC king of modern classics came up with a perfect strategy for filling out your winter wardrobe—spend $50 and get $100 to shop at his amazing sample sale, where prices are nearly 90% off. Also on tap with purchase, a VIP card for in-store discounts (that you can use again and again), until the end of the year. But act real quick—this Reserve is available only to the first 200 of you who score the steal. Trust, your wallet will be happy and your friends will be mad jealous.