It's obvious that the folks at Brooks Brothers know a thing or two about smart styling—afterall, this all-American brand has been making some of the sharpest shirts, sweaters, and suits for decades. Well, now this NYC-based institution has taken some of their most iconic pieces—crewneck sweaters, non-iron dress shirts, polos, and woven ties—and customized them to fit the color schemes and insignias of several prominent universities, turning smart styling into, well, smart styling (get it?). So far, the schools included in the Collegiate Collection are mostly either Ivy Leagues, military academies, or major football schools (surprise, surprise), so those of us from universities where Quidditch was the biggest sport (go Middlebury!) will hopefully see our B.B. debut sometime in the future. Prices range from $69.50 for a polo to $109.50 for a merino and lambswool sweater, so if you've been looking to show off your (smarty-pants) school colors, the collection is available online and in select Brooks Brothers stores.
Brooks Brothers, 346 Madison Avenue (between 44th and 45th streets); 212-682-8800.