Scents are the invisible accessory that can make anyone seem sweeter, chicer, sexier, cooler — you fill in the blank. In theory, gifting a fragrance should be a no-brainer considering you don't have to worry about sizes or fit. But nailing the right vibe for your giftee does take a bit of sniffing (and time). “Every flower offers a unique olfactive profile, so when used alone or paired with other flowers, the olfactive possibilities are endless,” says Isabel Ryan, a fragrance developer.
To save you from the task of roaming fragrance aisles for hours trying to sniff out the perfect gift for your BFF, we tapped the expertise of Ryan as well as the cofounder and creative director of 12.29, Dawn Goldworm, who also happens to be a professional nose. To streamline your shopping, here’s the breakdown of which Macy's fragrances to seek out for every personality type on your gift list — from your coffee-loving girlfriend to your traditional dad. Now your nose can focus on more pressing holiday business, like the scent of fresh-baked cookies.