We know everyone's on the edge of their seats awaiting all of the Coachella pussyfooting to climax with a final lineup (enough with the rumors already!). However, this Palm Springs announcement calls for an entirely different wardrobe and boasts an event roster so rad that you may want to plan a pregame road trip just to scout the festival's neighboring grounds. Beginning on Valentine's Day, the city's hosting its annual Modernism Week, honoring all of the architecture and design feats the midcentury mecca boasts. Costumes are strongly encouraged (happen to have any Courrèges or Quant just laying around?), cocktails at the Sinatra estate will be served poolside, a replica of Warhol's Factory will rear its wacky head, and even Moby will be on hand chatting with a design icon!
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Sound like your swinging '60s cup of tea? Well, here's your chance to win tickets to the opening-night dandy-Andy fete! We're judging an Instagram tourney for all of you Mad Men and Twiggy fanatics who want to get in on the action down south.
All you have to do is follow "modernism_week" on the app, tag any photo that visually expresses your love for the era with #ModernismProject and #Fashion by midnight on January 28, and you're entered to win. So, get digging through your stash of vintage glossies, plan a swift thrift adventure, or just get groovy in your own closet...and snap away! Until then, we'll be sifting through your shots in our prized Lisa Perry shift.
Photography by Steve Schapiro; Via Palm Springs Modernism Week