Ahh fall. Isn't it just the best time of year? The crisp air, leaves losing their verdant hue and offering a smattering of brilliant shades, children returning to school (and public places becoming a bit quieter), and, best of all, the fashion. We can't help but feel like kids on Christmas Eve when the tail end of August rolls around. And, the autumnal excitement's ringing through the plus community this year, with Boohoo Plus launching a new collection.
Size 12-plus shoppers, take note: The U.K. brand's delivering animal-print jogger sets, gilded skirts, cotton-candy-colored faux-fur coats, and plenty of other styles that give us that "seriously, is it Christmas?" feeling.
But, it's not all about us. Boohoo tapped blogger Nadia Aboulhosn to be first brand ambassador for its plus range. “She’s a great ambassador for our brand,” explained social media manager Roxanne Nejad. “Her approach to plus-size dressing is well aligned with our goal of offering the same on-trend product for a fashion-conscious customer, regardless of their size”
Aboulhosn echoed those sentiments, “Working with Boohoo on Plus made sense to me, because they are such an inclusive brand that allows women from all walks of life to enjoy fashion. It’s always fun working with team Boohoo because they understand style isn’t defined by size — and this is evident in the autumn '14 range.”