There are two things that seem to be omnipresent on Instagram: nail shots and envy-inducing, "look where I'm at" snaps. Seriously, it's impossible to scroll through your feed without running into at least one of these. So, when the time came for Michael Kors to unleash 18 new nail-polish hues into the world, it was a no-brainer to involve social media.
Michael Kors, whose brand is known for its jet-setting advertisements, has tapped some of the top fashion bloggers in the world to help spread the word about his new polishes. How, exactly, do they plan to do that? Say hello to the #NailedIt campaign, a series of photos, shared via social media, that combine amazing places and gorgeous snaps of them with the new shades of the collection.
The pics are gorgeous and diverse, ranging from a dreamy pink lacquer against a wall of roses to a moody, metallic purple set against the stony Brooklyn Bridge. Between now and New York Fashion Week, the brand will be sharing these inspiring snaps along with the #NailedIt hashtag on its Twitter and Instagram.