ADVERTISEMENT

Lululemon Like You’ve Never Seen It Before

ADVERTISEMENT
In a time where bottoms with loud patterns and extra-bright neon tops rule the gym, Lululemon photographer Fahim Kassam offers a contemporary, seemingly scaled-back look at the brand’s collections in his latest black and white lookbook. Using only Lululemon pieces (and footwear from Gravity Pope), Kassam brings the brand to life in a new way — one that proves street-to-studio gear can be so much more than zipping up a hoodie over your sweaty top and swapping sneakers for sandals. It “explores the different shades, shapes and textures,” Kassam says in a release.
Of course, the stylized pieces don’t lose any of the signature performance features including sweat-wicking fabric and four-way stretch. And, ultimately, that's what matters the most — because when you're exhausted and dripping sweat, you want to feel amazing, and looking good is an added benefit.
While some of the pieces are from Lululemon Lab and aren't available online, we still feel one step closer to looking as polished post-gym as Taylor Swift does. Click through to see this modern take on street-to-studio wear.
ADVERTISEMENT

More from Fitness

R29 Original Series

ADVERTISEMENT