Ethereal, vintage-inspired silhouettes and folksy music harmonize in Lily Ashwell's spring '14 campaign video. A pared-down original song by Jade Castrinos of Edward Sharpe and the Magnetic Zeros is played against a sparse desert backdrop — a cinematic scene that highlights the unfussy nature of Ashwell's lightweight sundresses, dungarees, and cotton-voile blouses. Hand-drawn prints and subtle pleats add a girly note to the simple, clean lines of the collection. Meanwhile, Castrinos' soft, melodic voice carries us from outfit to outfit — giving us actual butterflies. (Listen to find out what we're talking about.)
Currently in her fourth season, Ashwell is sticking to those minimalist routes, enticing us with the effortless California-girl style she's become known for. So, now's the time to add a piece of her laid-back charm to your closet, because everything is available online. This spring is all about going back to the basics, smelling the roses, and setting out on the open road — and these designs are ready to come along for the ride.
Photo: Courtesy of Lily Ashwell.
Photo: Courtesy of Lily Ashwell.
Photo: Courtesy of Lily Ashwell.
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