Indie Makeup Brands - Best New Beauty Brand Launches

Skip navigation!

Begin Slideshow

When you’re a beauty obsessive, going through the fabled aisles of your go-to beauty emporiums can get to be kind of predictable — been there, tried that. And, unfortunately, many brands aren’t yet up to speed on animal testing and gluten allergies. All of this can limit your choices in beauty drastically and make trying something new a tough pill to swallow.

But, no longer! There’s an incredible number of indie beauty brands out there that cater to even the most specific desires. Even better? Many of them are gluten-free, vegan, and cruelty-free, to boot. Ahead, we've rounded up a slew of new indie beauty launches we are so excited about. Are you ready for this?

Read More:
You HAVE To Try These Alternatives To Kylie Jenner's Sold-Out Lip Kits
Under-$15 Shampoo & Conditioners The Pros Actually Swear By
This Woman Took A Bath Wearing Coconut Oil — & It Went Horribly Wrong

More from Makeup

We’ve Reached Peak Lip Oil — These Are The Three I Actually...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I’m not sure exactly

by Karina Hoshikawa

I Tried Everything From Saie Beauty & Here’s What’s Worth T...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Over the last few years, ma

by Esther Newman

Gwen Stefani On Blush, Gardening, & Making Makeup Less Intimidating

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. When Gwen Stefani debuted G

by Karina Hoshikawa

Glow Recipe’s Hue Drops Earned My Skin Endless Compliments & They...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Super Sale Alert: Glow Reci

MAC Is Bringing Back This Iconic Collab – But Only For A Limited ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I remember the first limite

by Karina Hoshikawa

I Tried 7 Skin Tints So You Don’t Have To (& There’s ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Forget tinted moisturizer o

by Jacqueline Kilikita

“I Do My Best To Ignore It”: Selena Gomez On Unrealis...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. When Selena Gomez announced

From Skin Tints To Glowscreen, 15 Non-Foundation Foundations

by Megan Decker

Saie’s New Slip Tint Concealer Has Replaced My Foundation

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I grew up using concealer f

by Karina Hoshikawa

5 R29 Editors Agree: Refy’s Lash Sculpt Is Like Nothing We’...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. If it ain’t broke, don’

by Esther Newman

We Tried The Thinnest Brow Pencil Ever Made & The Hype Is Real

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. In a game of word associati

by Jacqueline Kilikita

11 Undereye Concealers That Hide Planet-Sized Circles

by Khalea Underwood

R29 Original Series