Icona Pop Band Interview SXSW 2013 - I Love It Song

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What is it about Sweden that makes it a breeding ground for music with a particular brand of girl-power awesome? Abba, Ace of Bass, Robyn, and now, following in the tradition of infectious and intelligent pop music, Icona Pop. Any dedicated R29 reader would know that we like — no, love — the duo behind the anthemic ode to youth, but when Lena Dunham chose the song "I Love It" to soundtrack her night of wild abandon in an early episode of Girls this season, it's safe to say the track took the place of Robyn's "Dancing On My Own" in terms of the musical moment that defines the show and, for many in this city, a generation.

Wait, one more thing: Caroline Hjelt and Aino Neneh Jawo, the girls of Icona Pop, are amazing. They are engaging, excited, funny, down-to-earth, and have style for miles. The affection the two gals have for each other is contagious, and after we met up with them at SXSW, we wanted to stay and hang with Hjelt and Jawo...in their world where clothes are totally sharable, best friends are your family, and it's possible to say, "I don't care! I love it!"

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