When it comes to bringing about real and lasting change, we know there is strength in numbers. That's why we're excited to announce phase two of the 67% Project: Every Beautiful Body Day. This time, we're putting the power in your hands.
We launched the 67% Project in 2016, when we realized that while 67% of women in the U.S. wore a size 14 or above (these days it's increased to sizes 16 to 18), only 2% of images in mainstream fashion and media depicted plus-size women. We made a commitment to feature women of all sizes on our homepage and address the effects of seeing just one "ideal" body type over and over again.
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We've seen movement in the right direction this past year — body positivity is a major buzzword right now — but there's still work to be done. So in partnership with Lane Bryant, we've put together a short film and "tool kit" of everything you need to start a dialogue with your community and share your thoughts, feelings, and action plans around diversifying the types of bodies we see in the media. On August 16 — the same day we're hosting our own Every Beautiful Body Day panel in our HQ — rally your crew and guide us toward the changes you want to see. We're more powerful together.
Download your 67% Project resource guide here:
Hosting Every Beautiful Body Day at your place? Download Paperless Post invites here:
Tell your favorite brands you'd like to see more representation. Download postcards and social posts here:
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