Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Jinna Yang
Favorite '80s memory: "Finding toys that let you go outside and have fun — I’m talking snap bracelets, Skip-Its, and Slip 'n Slides. It was about enjoying company, laughing at almost nothing, and most importantly, being OUTSIDE!"
Favorite GUESS memory: "High-waisted, acid-washed denim…swoon."
Favorite returning ‘80s fashion trend: "I’m super-excited for the ombre trend! It’s not quite tie-dye, but still has that beachy vibe. It also goes hand in hand with colorblocking, which has been a hit for a while. Neons are also coming back with a vengeance, and I’ll admit I kind of missed looking like a highlighter."
Photographed by Michael Flores