Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
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Name: Coury Combs
Ten-Second Bio: "I have an obsession with colors, the sun, and obtaining joy from the smallest and best things in life. I love blogging and shopping for my vintage store, Fancy Treehouse."
Favorite '80s memory: "Any time 'Kokomo' by The Beach Boys was playing."
Favorite GUESS memory: "The triangle pocket! Oh, how I loved that triangle."
Favorite returning ‘80s fashion trend: "Not that it went very far away, but I definitely love seeing so much colored denim going on right now."
Mary Dress , $108, available at Guess.
Photographed by Clarke Tolton.