J.Crew was always just J.Crew...until that moment when it suddenly became J.Crew, and you were popping by the store and checking its website obsessively for special-feeling, truly spectacular creations. Remember how that happened with Céline, as well? Or Pendleton?
Not all brands are permanently in the spotlight, and there are more than some that go through phoenix-type cycles of rebranding. Others, too, just keep on doing what they've always done and prefer to wait around for trends to loop back. So, from a mall store you shouldn't pass over anymore to a shoe brand that's finally getting the high-fashion gloss it's looking for, here are six labels that are making a welcome comeback.